W1 ‘One Vision’ Episode 2
A New Approach
‘Opportunities Like This Don’t Come Around Often’
Episode 2 of our ‘One Vision’ series looks at the radical interior of the McLaren W1. With a carbon fibre monocoque unlike any other in McLaren’s history, the W1 also called for an interior that would break new ground. With its seats integrated into the monocoque and its anhedral doors, everything about the cockpit is new for W1. “Really optimised, really focused and really innovative,” is how Principal Designer Alex Alexiev describes the result.
Alex was the lead designer of the W1’s interior, although in his 13 years at McLaren, he has also styled the exterior for cars like the MSO-produced Sabre and the Ultimate Vision Gran Turismo – the PlayStation car that evolved into the real-world McLaren Solus. “Because we’re such a small team, we’ve had opportunities to participate in both exterior and interior,” explains Alex. He spent around four years working on the W1’s cockpit, from conception to completion.
Alex Alexiev
Principal Designer
Alex describes how the W1’s interior was given a strong, wrap-around architecture that flows around the cabin and into the monocoque. Despite the car’s breathtaking performance, everyday usability and comfort were also priorities. “The negative sculpture in the doors was really important to get an enhanced perception of space within the cabin,” Alex explains. In other words, the door panels are sculpted inward to create visual depth and make the cabin feel more spacious. The result is improved interior space compared to the McLaren P1™, even though the W1’s monocoque, the McLaren Aerocell, is more compact.
This refers to the way the door panels are sculpted inward, creating visual depth and making the cabin feel more spacious.
One personal highlight for Alex in the W1 programme was the opportunity to design a brand-new steering wheel. Starting with a blank sheet allowed the team to reduce the diameter of the steering wheel, compared to the standard McLaren wheel. A smaller diameter, combined with a flat top and bottom, delivers quicker, more responsive steering while improving driver access and visibility. However, one McLaren-renowned feature remained: the W1’s steering wheel only features two buttons, one for Boost and another for Aero. A setup familiar to any P1™ owner – pure, driver-focused, and no unnecessary distractions.
The W1 also pioneers a new, industry-first trim option called McLaren InnoKnit. Inspired by lightweight performance knitted materials, InnoKnit is a 3D-knitted material used to create bespoke, knit-to-fit shaped panels without the need for cutting or sewing. Interior components like lighting and speakers can be integrated with the material, offering a seamless, technical look to the W1’s distinctive cabin.
Rare Opportunity
“To lead the McLaren W1’s interior was just a fantastic experience,” says Alex. Limited to just 399 examples, the low-volume W1 offered the team a rare opportunity to explore new materials and develop new forms and ideas, like the aerospace-style roof-mounted stop-start button and a new sound-and-light entry sequence. Just as the W1 redefines performance with new levels of acceleration and downforce, so the interior also breaks new ground for supercar comfort, visibility and engagement.
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