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About
MSO: The Art of the Bespoke
Within McLaren, there is a realm where engineering meets artistry, where individuality is not an option but an expectation. This is McLaren Special Operations (MSO), the division that transforms extraordinary cars into one-of-one expressions of personal vision, elevating each creation beyond the merely exceptional.
MSO does not exist to follow trends or indulge whims.
It exists to champion the idea that true luxury is defined by mastery. Of craft. Of material. Of possibility. Whether it is a subtle alteration in weave and finish, or a radical reinterpretation of colour, form and detail, every MSO commission is guided by the quiet confidence that comes from being at the very peak of bespoke automotive design.
From the earliest bespoke projects crafted for F1 road car owners, through to the modern-day Solus GT, Speedtail and now W1, MSO has always stood for the same ideal: that McLaren clients are not customers, but collaborators. Visionaries, whose ideas are given shape by the finest designers, engineers and artisans in the automotive world.
MSO remains a rarefied space, defined not by excess, but by excellence. MSO is a champion, not only of McLaren's capabilities, but of its clients' dreams. A place where innovation is harnessed, precision is celebrated and every creation stands as a testament to what happens when vision and craft align.
Find the MSO 750S in our VIP area and the MCL38 Celebration Edition running up the hill.
