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About
INNOVATION LEADS US TO EXHILARATION
BOWERS & WILKINS
Overview
INNOVATION LEADS US TO EXHILARATION
Perfection in performance. It's what drives McLaren design and engineering. An obsession that delivers breathtaking supercars, time and again. And an approach that is profoundly shared by audio pioneers Bowers & Wilkins. This common foundation is what brought our brands together in 2015. The aim? To create nothing short of the best audio performance on the road.
Every material. Every process. Bowers & Wilkins' performance-first philosophy leads every decision when crafting their world-class technologies and audio systems. From our first project together inside a McLaren cockpit, to the latest milestone of our Pi8 McLaren Edition earbuds, each collaboration stays true to the ultra-lightweight engineering and understated yet sophisticated design philosophies that shape our cars.
ELEVATING THE EXPERIENCE OF AUTOMOTIVE AUDIO
The cockpit of a McLaren is a thrilling stage. Not simply in how it connects driver to car and road, but in the seamless, supreme infotainment experience that enhances every journey. Since 2015, we've been working with Bowers & Wilkins to integrate high-performance audio systems into our supercars and Ultimate Series vehicles – winning two iF design awards along the way.
The Bowers & Wilkins team are deeply involved in vehicle development – working with McLaren engineers to fine tune and seamlessly integrate their state-of-the-art sound systems into our cars. In the benchmark-beating 750S, a new high-power Surround Sound audio system incorporates Bowers & Wilkins' proprietary Continuum™ Cone – an innovative leap forward in midrange speaker technology that reveals greater clarity of voices and instruments. Like every McLaren, the system is built into the very architecture of the car – creating the optimum listening environment, defined by unbeatable sound quality.
Pi8 McLAREN EDITION
Pi8 McLaren Edition
The Pi8 McLaren Edition earbuds evolve the long-standing relationship between Bowers & Wilkins and McLaren Automotive. They fuse the high-performance wireless sound synonymous with Bowers & Wilkins' flagship in-ear headphones with McLaren-inspired design. The Pi8 McLaren Edition is finished in elegant Galvanic Grey with Papaya details inspired by McLaren's supercars and the 2024 Formula 1 Constructors' Championship-winning MCL38. Enjoy your music exactly as the artist intended, with high-resolution audio.
Zeppelin McLaren Edition
ZEPPELIN McLAREN EDITION: THE ART OF AUDIO PERFORMANCE
A distinctive design. Built around exhilarating performance. Defined by seamless connectivity. Bowers & Wilkins' acclaimed Zeppelin wireless speaker is engineered to deliver an inspiring audio experience. In how it sounds, how it works, and how it looks. Now, with the Zeppelin McLaren Edition, this icon of the audio world has been reimagined through the stunning visual identity of the McLaren brand.
The latest result of our deeply shared design and engineering ethos, the exclusive Zeppelin McLaren Edition features an unmistakeably McLaren aesthetic: a clean, contemporary Galvanic Grey finish, contrasting with subtle Papaya Orange highlights. The design is complete with the McLaren Speedmark and logo detailing. Technical and elegant, this is form and function perfectly fused.
Px8 McLaren Edition
INTRODUCING THE Px8 McLAREN EDITION
High fidelity. High performance. The Px8 McLaren Edition are Bowers & Wilkin's flagship wireless headphones. Outstanding detail and spaciousness come from the all-new 40mm Carbon Cone drive units – carefully angled in each ear cup for an immersive and highly realistic soundstage. While six-microphone advanced noise cancellation works to eliminate disturbance and preserve sound quality.
Cast aluminium arms combine with Galvanic grey Nappa leather and subtle Papaya orange highlights. This is engineering and design that resonates with the soul of McLaren. That echoes the exhilarating attributes of our supercars. Simple. Lightweight. Yet breathtaking in performance and aesthetics. Designed to thrill through its tactility as much as its sound quality.
