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About
INNOVATION LEADS US TO EXHILARATION
BOWERS & WILKINS
Overview
INNOVATION LEADS US TO EXHILARATION
Perfection in performance. It's what drives McLaren design and engineering. An obsession that delivers breathtaking supercars, time and again. And an approach that is profoundly shared by audio pioneers Bowers & Wilkins. This common foundation is what brought our brands together in 2015. The aim? To create nothing short of the best audio performance on the road.
Every material. Every process. Bowers & Wilkins' performance-first philosophy leads every decision when crafting their world-class technologies and audio systems. From our first project together inside a McLaren cockpit, to the latest milestone of our Px8 McLaren Edition headphones, each collaboration stays true to the ultra-lightweight engineering and understated yet sophisticated design philosophies that shape our cars.
ELEVATING THE EXPERIENCE OF AUTOMOTIVE AUDIO
The cockpit of a McLaren is a thrilling stage. Not simply in how it connects driver to car and road. But in the seamless, supreme infotainment experience that enhances every journey. Since 2015, we've been working with Bowers & Wilkins to integrate high-performance audio systems into our supercars and Ultimate Series vehicles – winning two iF design awards along the way.
The Bowers & Wilkins team are deeply involved in vehicle development – working with McLaren engineers to fine tune and seamlessly integrate their state-of-the-art sound systems into our cars. In the benchmark-beating 750S, a new high-power Surround Sound audio system incorporates Bowers & Wilkins' proprietary Continuum™ Cone – an innovative leap forward in midrange speaker technology that reveals greater clarity of voices and instruments. Like every McLaren, the system is built into the very architecture of the car – creating the optimum listening environment, defined by unbeatable sound quality.
Zeppelin McLAREN Edition
ZEPPELIN McLAREN EDITION: THE ART OF AUDIO PERFORMANCE
Px8 McLAREN Edition
INTRODUCING THE Px8 McLAREN EDITION
