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60th Anniversary Options

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History in Motion - 60th Anniversary Options

History in Motion - 60th Anniversary Options

To celebrate six decades of McLaren, a stunning selection of beautifully executed and engineered 60th Anniversary Options have been created for 750S, Artura and GT.

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Fast times at Monterey, Sun Valley & Goodwood

Fast times at Monterey, Sun Valley & Goodwood

From the sunny California coast to the majestic valleys of Idaho, to the quaint English countryside, the summer was packed with memorable milestones as McLaren kicked off celebrations in honor of our 60th anniversary across the globe.

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Bruce's brilliance, honoured

Bruce's brilliance, honoured

In the year that we celebrate McLaren’s 60th anniversary, Auckland University has awarded our founder, Bruce McLaren, an honorary degree for his contributions to engineering at a ceremony held at the McLaren Technology Centre (MTC) in Woking, England.

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Six Decades of Success - The 2010's

Six Decades of Success - The 2010's

The 2010s brought another new era at McLaren, with the launch of McLaren Automotive. McLaren had made road-going supercars before, but the new division was created to build what would soon become a family of models, from the original MP4-12C to some of the most extreme hypercars ever created.

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Six Decades of Success - The 2000's

Six Decades of Success - The 2000's

Hard to believe now, but in the 1990s McLaren's home was still a small industrial park on the outskirts of Woking near London, with the company occupying 18 different sites across the town. However, Team Principal Ron Dennis had ambitions to give McLaren a new global HQ that was equal to its successes on road and track.

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Six Decades of Success - The 1990s

Six Decades of Success - The 1990s

The 1990s were another extraordinary decade for McLaren, not least because a new road car division grew out of the racing team, deploying the expertise and design principals that had won McLaren so many world titles over the years

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Six Decades of Success - The 1980s

Six Decades of Success - The 1980s

McLaren won many races and titles in other decades, but it was the 1980s that would see the Formula 1 team’s longest run of success, when McLaren took no fewer than five drivers’ titles and four constructors’ championships

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P60 Options

OUR PAST FUELS OUR FUTURE60th ANNIVERSARY OPTION RANGE

Sixty years ago Bruce McLaren sparked an automotive revolution. By founding a company that accepted no compromise. That pushed beyond every limit. And that proudly bears his name today. From seminal racing cars and ground-breaking road cars, to record-smashing victories and industry-changing designs, McLaren has forged a reputation for blazing a bright, singular trail. Ripping up the rules. Beating benchmarks.

ILLUSTRIOUS PAST. INSPIRING FUTURE

ILLUSTRIOUS PAST. INSPIRING FUTURE

This spirit, determination and passion defines everything we do, so to celebrate six decades of audacious innovations and courageous individuals, we’ve created the 60th Anniversary Option Range. It’s a stunning selection of beautifully executed and engineered features for your McLaren, from paint finishes that evoke the legendary Triple Crown – a team accolade held only by McLaren - to emotive ‘Speedy Kiwi’ branded elements and exquisitely machined pedals.This is an exclusive and exciting opportunity to celebrate McLaren’s remarkable heritage through your car – a powerful, stylish way to take 60 years of epic achievements into the future.

HISTORY IN MOTION

A page about the 60th Anniversary Dedication plaque – another chance to reinforce the 60 years overall message as this will be standard on all cars for one year. Briefly articulate the idea that McLaren is history in motion – we never stop and you’re a part of it.

As with all following pages, the structure will be: headline, summary and product details and with a ‘configure your car’ CTA tab mentioning the online configurator tool.

ULTIMATE WINNING COLOURS

The Triple Crown Paint Schemes – alluded to in the intro, here briefly explained: the ultimate racing accolade, only McLaren have achieved it as a team. The colours reflect and are inspired by the racing livery.

A BOLD RACING STATEMENT

For the best flow of information/product choice, the Triple Crown Stripes should feature here, evoking the symbolism of McLaren Racing graphics, the craftsmanship involved, and the exclusive nature – only available on the P28, limited to 60 cars.

A PROUD REFLECTION

The 60th anniversary door mirror casings – explain the logo and its meaning. Display McLaren heritage with pride – discreet but beautifully finished.

BRAKING POINTS

Staying with external features, this page shows the contrasting Brake Calliper colours. A short message about adding dramatic aesthetic contrast and how the calliper colours complete and complement each heritage paint scheme.

RACING HERITAGE AT YOUR FINGERTIPS

A page featuring the painted gearshift paddles – a constant reminder of McLaren heritage and racing pedigree at your fingertips, finished in Triple Crown paints.

FOR THE HEAT OF THE MOMENT

Highlighting the Indy Orange Steering Wheel Marker – briefly evoke a situation where the marker is a functional performance feature – explain that it can only be selected with Carbon Fibre wheel.

F1 INSPIRED. PRECISION MACHINED

The Heritage Style Accelerator and Brake Pedal set – emphasising its F1 inspired design, the high quality polished metal construction and finish, and highlight the machined 60th anniversary logo. This feels like a strong, emotive option to conclude with.

A PERSONALISED LEGEND

Sign off copy encouraging and inspiring customers to play their part in the 60th anniversary by configuring their car with an individual combination of Project 60 elements.

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