CELEBRATING McLAREN’S ULTIMATE DRIVER

AYRTON SENNA

A MODERN LEGEND

No one can match Ayrton Senna. His legendary performances continue to inspire our team at McLaren, his fellow racers and motorsport fans. On the 30-year anniversary of his passing, we pay tribute to the life and career of McLaren’s greatest driver. And celebrate everything that was exceptional about this racing great.

Senna Inspired Cars

RACING INFLUENCE

Many of Ayrton's finest moments were behind the wheel of a McLaren F1 car – including his three World Championships. It is a connection that lives on today in every supercar and hypercar we produce.

Created in his honour, the McLaren Senna and the McLaren Senna GTR hypercars remain the only vehicles to bear the name of a McLaren driver.

SENNA SEMPRE LIVERY

SENNA SEMPRE LIVERY: THE ULTIMATE TRIBUTE

As part of our celebrations of Ayrton Senna’s life, the McLaren Special Operations (MSO) team have created a beautiful, one-off McLaren Senna livery featuring several design elements never before seen on a McLaren. This has been launched in conjunction with our McLaren Racing Formula1 car MCL38 livery. With a host of poignant details, both liveries serve as a striking expression of Ayrton’s personality.

SENNA SEMPRE LIVERY

THE ULTIMATE TRIBUTE

As part of our celebrations of Ayrton Senna’s life, the McLaren Special Operations (MSO) team have created a beautiful, one-off McLaren Senna livery featuring several design elements never before seen on a McLaren. With a host of poignant details, it serves as a striking expression of Ayrton’s personality.

The theme includes vibrant colours inspired by Ayrton’s iconic racing helmet, alongside the subtle inclusion of symbolic numbers from his career. But perhaps the most significant detail is the quote inscribed within the cockpit – words from Ayrton himself that perfectly capture MSO’s approach to this remarkable livery.

Ayrton Senna
"I have no idols. I admire work, dedication and competence."

.

This Ayrton Senna quote – so typical of his focused and uncompromising philosophy – is embroidered on the door card along with his signature. Serving as stirring inspiration for the McLaren F1 team’s current drivers, Lando and Oscar, the same words also appear on the interior of our Senna-liveried F1 cars. 

The seat design, too, and its colour theme, mirror the Senna30 MCL38. While the painted numbers on the seat pads – 1, 8 and 27 for the McLaren cars in which Senna took his Monaco victories – forge deeper links still with our shared racing heritage. This complex application also marks a first for the MSO team. 

 

Beyond the cockpit, two more new MSO techniques make their debut – true to the spirit of Senna’s unwavering commitment to pushing the boundaries of performance. The stunning visual brushstroke effect has been designed to mimic the flow of air rushing around the car – creating a sense of speed and energy even while at rest. 

 

On the rear fenders, images of Senna himself appear. Applied using a new dot matrix paint process never before seen on a McLaren, the tonal variations imbue each representation with depth and dimension. 

The livery’s bright colour theme is, of course, its most striking element. As a passionate Brazilian, Senna’s love for his country was always on show through his iconic F1 helmet – honouring the national flag. In defining the paint palette for the Sempre livery, there could be no more fitting a combination of shades.

 

“The colours have been taken straight from Senna’s lid. That’s the yellow base, the blue and green stripes, and the white stripe in the middle. Senna’s helmet does actually have another separate stripe in the middle of those white lines, but that was too intricate to work on a race car." - Simon Dibley 

McLAREN SENNA

The Unbreakable Bond

Gary Wheeler, Ayrton's former mechanic and Andrea Bermudez, Global Marketing Director at McLaren Automotive, reflect on how Ayrton's character has had a profound influence of on our brand, and our approach to design and engineering.

McLAREN SENNA

From Track to Road

For McLaren’s Chief Design Officer, Tobias Sühlmann, inspiration is everywhere at the McLaren Technology Centre. He finds it in the McLaren F1 that won Le Mans 1995. In the Can-Am racer that recalls McLaren’s five year domination of the series. And he certainly finds it during his frequent visits to McLaren’s Formula 1 workshops, where engineers and designers chase ever-more innovative ways to unlock performance.

Ayrton Senna
"I have no idols. I admire work, dedication and competence."

.

Is the McLaren Senna named after Ayrton Senna?

Yes – the car was created to epitomise his drive, determination and unique talent.

He was a deeply committed, fearless racing driver – and every last element of the McLaren Senna was designed and engineered to make it a raw, uncompromised road-legal track car.

Why is the McLaren Senna named Senna?

Because it exemplifies his personality and his unflinching focus on pushing beyond the limits.

Is the McLaren Senna a hypercar?

The McLaren Senna is a hypercar – a vehicle that represents the very pinnacle of automotive design, engineering and performance.

It was shaped by a single-minded purpose to be the fastest track-focused road McLaren ever – and nothing was allowed to compromise this vision in any way.

The balance of extreme capability, no-compromise design and exclusivity make the McLaren Senna a thoroughbred hypercar.

Why is Ayrton Senna considered the greatest driver?

Ayrton Senna is considered by many as the greatest racing driver in F1 history, because he possessed a very rare combination of talents.

He had uncompromising natural ability behind the wheel – a peerless intuitive connection with his cars. He was also driven by an absolute single-minded determination to achieve victory.

During his six years with the McLaren team, these qualities aligned perfectly and he won three world championships, achieved 46 pole positions, and took victory in 35 races – including 5 consecutive wins at the fabled Monaco Grand Prix.

When did the McLaren Senna come out?

The McLaren Senna was unveiled online on 10 December 2017, production began in 2018.

The very first car to reach its owner was chassis number 008, delivered by McLaren Ascot in the UK on 9 May 2018.

Is the McLaren Senna road legal?

Yes, the McLaren Senna is a road legal vehicle. 

The car was engineered with one purpose in mind: to deliver the fastest possible lap times. It is shaped by an extreme and uncompromising track focus that engages its driver with raw intensity. 

What is Senna30?

Ayrton Senna’s final race was the San Marino Grand Prix in Imola on 1st May 1994. In 2024, McLaren Automotive and McLaren Racing collaborated to mark this highly significant thirtieth Anniversary, and to celebrate the life and achievements of F1’s ultimate driver – a true McLaren icon.

A LEGACY BEYOND THE TRACK

A LEGACY BEYOND THE TRACK

The Senna Brands are proud to create a positive cycle. The products and the actions from Senna brand generate resources for educational programs at Ayrton Senna’s Institute. Over the course of 30 years, with the belief that only quality education can transform lives, the Instituto Ayrton Senna reached more than 36 million Brazilian students, creating opportunities for the new generation to be successful in their lives.

All images courtesy of Senna Brands

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