The theme includes vibrant colours inspired by Ayrton’s iconic racing helmet, alongside the subtle inclusion of symbolic numbers from his career. But perhaps the most significant detail is the quote inscribed within the cockpit – words from Ayrton himself that perfectly capture MSO’s approach to this remarkable livery.

This Ayrton Senna quote – so typical of his focused and uncompromising philosophy – is embroidered on the door card along with his signature. Serving as stirring inspiration for the McLaren F1 team’s current drivers, Lando and Oscar, the same words also appear on the interior of our Senna-liveried F1 cars. 

The seat design, too, and its colour theme, mirror the Senna30 MCL38. While the painted numbers on the seat pads – 1, 8 and 27 for the McLaren cars in which Senna took his Monaco victories – forge deeper links still with our shared racing heritage. This complex application also marks a first for the MSO team. 

Beyond the cockpit, two more new MSO techniques make their debut – true to the spirit of Senna’s unwavering commitment to pushing the boundaries of performance. The stunning visual brushstroke effect has been designed to mimic the flow of air rushing around the car – creating a sense of speed and energy even while at rest. 

On the rear fenders, images of Senna himself appear. Applied using a new dot matrix paint process never before seen on a McLaren, the tonal variations imbue each representation with depth and dimension. 

The livery’s bright colour theme is, of course, its most striking element. As a passionate Brazilian, Senna’s love for his country was always on show through his iconic F1 helmet – honouring the national flag. In defining the paint palette for the Sempre livery, there could be no more fitting a combination of shades.

“The colours have been taken straight from Senna’s lid. That’s the yellow base, the blue and green stripes, and the white stripe in the middle. Senna’s helmet does actually have another separate stripe in the middle of those white lines, but that was too intricate to work on a race car." - Simon Dibley