CELEBRATING McLAREN'S ULTIMATE DRIVER
AYRTON SENNA
A MODERN LEGEND
No one can match Ayrton Senna. His legendary performances continue to inspire our team at McLaren, his fellow racers and motorsport fans. On the 30-year anniversary of his passing, we pay tribute to the life and career of McLaren's greatest driver. And celebrate everything that was exceptional about this racing great.
SENNA SEMPRE LIVERY
SENNA SEMPRE LIVERY: THE ULTIMATE TRIBUTE
As part of our Senna30 celebrations, the McLaren Special Operations (MSO) team have created a beautiful, one-off McLaren Senna livery. Alive with bold energy that pays homage to Senna’s Brazilian roots, it features a host of poignant details plus several design elements never before seen on a McLaren. The theme incorporates vibrant colours inspired by Senna’s iconic racing helmet, alongside the subtle inclusion of symbolic numbers from his career. But perhaps the most significant detail is the quote inscribed within the cockpit – words from Senna himself that perfectly capture MSO’s approach to this remarkable livery…
STORIES
Experience Bruno Senna Attacking the Monaco Grand Prix Circuit in the McLaren Senna Supercar
Join Bruno Senna as he celebrates his uncle Ayrton’s legacy with thrilling laps around the Monaco Grand Prix Circuit in the powerful McLaren Senna. Witness the remarkable performance of the 800PS supercar and feel the excitement of Ayrton Senna's six-time Monaco F1 victory.
Senna 30 - Day Tripper
Bruno Senna takes the incredible McLaren Senna Sempre Livery for a drive over the Monaco Grand Prix weekend.
Senna 30 - Creating an icon
Seven years after it was first unveiled, we explore the legacy of the ground-breaking McLaren Senna hypercar with those who worked on the project.
Senna 30 - Remembering the 'Lap of the Gods'
In an emotional tribute, Bruno Senna took to the historic Donington Park track in the McLaren Senna to honour his uncle’s unparalleled opening lap at the 1993 European Grand Prix – setting a new track record in the process.
Senna 30 - Streets Ahead
The Senna30 celebrations continued at this year’s Monaco Historic Grand Prix, on the streets where the Brazilian gave some of his greatest performances at the wheel of a McLaren.
Senna 30 - True Colours
McLaren pays tribute to Ayrton Senna with two unique liveries at the 2024 Monaco Grand Prix.
Senna 30 - From Track to Road
Chief Design Officer Tobias Sühlmann on why Senna and his greatest cars have such a powerful and enduring influence on McLaren design.
Senna 30 - The Unbreakable Bond
Thirty years on, the legacy of Ayrton Senna is still felt at McLaren Automotive.
"I have no idols. I admire work, dedication and competence."
Ayrton Senna
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SENNA INSPIRED CARS
RACING INFLUENCE
Many of Ayrton's finest moments were behind the wheel of a McLaren F1 car – including his three World Championships. It is a connection that lives on today in every supercar and hypercar we produce.
Created in his honour, the McLaren Senna and the McLaren Senna GTR hypercars remain the only vehicles to bear the name of a McLaren driver.
EXPLORE SENNA MODELS
McLaren Senna
Challenge the impossible
McLaren Senna GTR
An icon reborn
Is the McLaren Senna named after Ayrton Senna?
Why is the McLaren Senna named Senna?
Is the McLaren Senna a hypercar?
Why is Ayrton Senna considered the greatest driver?
When did the McLaren Senna come out?
Is the McLaren Senna road legal?
What is Senna30?
Is the McLaren Senna named after Ayrton Senna?
Yes – the car was created to epitomise his drive, determination and unique talent.
He was a deeply committed, fearless racing driver – and every last element of the McLaren Senna was designed and engineered to make it a raw, uncompromised road-legal track car.
Is the McLaren Senna named after Ayrton Senna?
Yes – the car was created to epitomise his drive, determination and unique talent.
He was a deeply committed, fearless racing driver – and every last element of the McLaren Senna was designed and engineered to make it a raw, uncompromised road-legal track car.
AYRTON SENNA INSTITUTE
A LEGACY BEYOND THE TRACK
The Senna Brands are proud to create a positive cycle. The products and the actions from Senna brand generate resources for educational programs at Ayrton Senna's Institute. Over the course of 30 years, with the belief that only quality education can transform lives, the Instituto Ayrton Senna reached more than 36 million Brazilian students, creating opportunities for the new generation to be successful in their lives.
All images courtesy of Senna Brands
SENNA30 AND McLAREN RACING
Find out more information on Ayrton's unique place in our racing history.
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