2016: OFFICIALLY McLAREN'S BEST SALES YEAR EVER

An incredible 3,286 McLarens were sold in 2016 – nearly double the number sold the previous year.

 

Huge global demand for the new Sports Series, double shifts at the McLaren Production Centre (MPC), a third straight year of profitability, and a near 100% sales increase… no wonder McLaren is celebrating.

The dramatic sales growth – from 1,654 cars in 2015 to 3,286 in 2016 – exceeded even the company’s own bullish projections. A large part of this success is down to the new Sports Series, which sold 2,031 cars in its first full year of production.

We’d planned 2016 to be a year of considerable growth, but it’s surpassed even our own optimistic expectations, having seen development in all regions,’ said McLaren Automotive CEO Mike Flewitt. ‘We’ve also invested significantly in our future. The launch of the second shift at the MPC this time last year gives us the capacity for future volume increase, and in March we launched Track22, our six-year business plan that demonstrates the longer-term future for the company, with 15 all-new cars or derivatives planned between now and 2022.’

The first of those 15 new cars is the second-generation Super Series, which will be unveiled at the Geneva motor show on March 7.

Sales success in 2016 was on a global scale. North America, McLaren’s biggest market, saw a 106% increase over 2015 (to 1,139 cars), while Europe grew by 153%, Asia Pacific by 90%, and the Middle East, Africa and Central/South America region by 69%. There was also substantial success in China, while new McLaren dealerships opened in the US, Japan, Australia and the UK.

And with the arrival of the Super Series this spring, the first time McLaren has replaced an entire product family, 2017 already looks set fair to be another exciting year.

 

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