Pure McLaren Arctic Experience

26 January - 15 February 2018

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The Experience

Join us for a very special experience 200 miles north of the Arctic Circle.

As the temperature plummets in Northern Finland, the landscape crystallises and sets the scene for what will be an unforgettable driving adventure. Within one of Finland’s most expansive winter testing facilities, you will discover the power and agility of the McLaren 570S by pushing your driving skills to the limit with the help of our professional coaches.

With its ice tracks specially designed for McLaren, this is the perfect winter wonderland to put the McLaren 570S and your driving, to the ultimate test.


An experience to remember

Set within a dedicated winter testing facility in Finland, the McLaren Ice Driving Centre encompasses three lakes and over 100km of almost permanently frozen tracks, making this the most varied ice driving experience in the world. The facility has been expanded for 2018 to offer more track configurations, challenging even those more advanced drivers.

When you're in need of respite from the exhilaration of drifting around the ice and snow, you can relax by the warmth of the roaring fire in the McLaren Kota - a traditional Finnish building. You'll also want to refuel and the Kota will provide refreshments and catering throughout the day. Lunch is a particular highlight with your delicious Finnish meal being cooked right in front of you over the open fire.


In the driving seat

Learning to drive on ice is a unique experience, one that will stay with you long after the snow has melted. And of course, being behind the wheel of a McLaren 570S makes it all the more exhilarating.

Working with one of our Pure McLaren Driver Coaches you will manoeuvre at your own pace through a variety of track configurations encompassing both ice and snow surfaces. Across two days, there is plenty of time to develop your skills in this one of a kind environment.

Your experience will begin when you venture onto the frozen playground that is the McLaren Ice Driving Centre. When on the ice the slightest of steering and throttle adjustments can invoke a drift. Your coach will help you understand how to manipulate the car and use the slide to your advantage.


Home from home

Nestled within the untamed Lappish wilderness is Jávri Lodge, built by Urho Kekkonen, the longest serving President of Finland. He fell in love with the area of Saariselkä and its outstanding beauty, and was inspired to build a place where he could share its charm with those closest to him.

Set amongst vast lakes and forests, and in an ideal position for viewing the glorious Northern Lights, staying at Jávri is an intimate and special experience. Like the countless world leaders who have stayed before, you will find yourself truly relaxed, refreshed and immersed in nature.

The service today remains nothing short of presidential with a personalised concierge service, cuisine that celebrates the best of local ingredients and luxurious accommodation.

During your Arctic experience Jávri Lodge will provide the perfect base for relaxation and sharing of stories from the day’s activities.


Adventures in the snow

The fast pace does not end on the track. Experience the excitement of driving your own team of dogs as they transport you across a magical winter landscape of snowcapped forests and frozen lakes on a timeless and unforgettable adventure.

Swap your McLaren for a kart and bring out your competitive side as you embark on an Ice Karting challenge.

Our non-driving guests will have the opportunity to further explore the Finnish wilderness with a choice of snowshoeing or cross country skiing. Whilst on a visit to a traditional Sami Reindeer Farm, they'll also be taken on a leisurely sleigh ride through the forest before spending time with the Sami herders and learning more about their way of life.



Arrival day

As you touch down at the Northern Lights Airport in Ivalo you will be greeted by your McLaren chauffeur and transferred to the exclusive Jávri Lodge. Spend some time relaxing before enjoying a welcome dinner with fellow guests.

Day one

After breakfast, you will be chauffeured to the McLaren Ice Driving Centre where you will take on multiple ice and snow configurations from behind the wheel of a McLaren 570S. Our specialist team of coaches will be there to guide you through every drift and turn. As night falls, join us for a traditional Finnish gourmet dinner at Laanilan Kievari.

Day two

Returning to our specialist ice driving facility you will build on everything you've learned to master advanced driving techniques. Afterwards relax back at Jávri Lodge before enjoying a farewell dinner and sharing memories of your experience with your fellow guests.

Departure day

After breakfast your adventure concludes with a timeless journey across the icy landscape with your own team of huskies. Spend some time at the husky farm before your chauffeur takes you, via Jávri, back to Ivalo Airport.


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